Project Hearts not Hate

In Europe¹, on October 9-10 Sephora² is making a donation³ for every Sephora Collection product sold, to non-profit Right To Be⁴. They’re joining Sephora to help create a future where no one experiences hate, bullying or exclusion because of how they look.

Help us make a difference

Every day, millions of people around the world experience hate, bullying, and exclusion because of their age, gender, skin tone, body type, visible disability or how they chose to express themselves. That's why this year, in Europe¹, on October 9-10, we’re² making a donation³ for every Sephora Collection product sold, to non-profit Right To Be. Right To Be is a non-profit⁵ organization with the mission to build a world free of hate and harassment. For the past two decades they have educated people on how to be better allies and support those who have experienced hate. This is just the beginning. Project Hearts not Hate is our global commitment to a future where everyone's beauty is seen, respected, and celebrated.

What’s to come?

Sephora⁶ is donating to several other non-profits⁷ to empower communities with tools, and support those experiencing exclusion or hate based on their appearance.

You can find out more here:

Take action

On October 9-10, Sephora⁸ is donating³ for every Sephora Collection product sold, to non-profit Right To Be.

This kind of hate can make us feel shame, fear, and a loss of confidence or even anxiety, depression, and result in trauma responses. It creates unfair healthcare costs, productivity losses at work. Because of appearance based hate, some don’t participate in social events, or fear being in public. At the community level, people feel less safe, they’re afraid to express themselves, and it affects their quality of life. It shows up in unfair beauty standards that hurt us all. (Source: Right To Be)
At Sephora, our mission is to champion a world of inspiration and inclusion where everyone can celebrate their beauty. As a global leader in prestige beauty retail, we recognize that a major barrier to everyone celebrating their beauty is appearance- based hate. In collaboration with NGOs, research institute Ipsos BVA and experts, we have designed Project Hearts not Hate, to tackle appearance-based hate; our long-term commitment to create awareness, education and deliver tangible support everywhere we operate.
The donation will be used to fund training using the Sephora H.E.A.R.T.S. training that was developed with non-profit partner, Right To Be. The training will explain what appearance-based hate is and its impact. Learners will also receive knowledge on how to prevent, intervene, and follow up when someone experiences hate because of how they look. In 2027, the Sephora H.E.A.R.T.S. training will be available for those who would like to learn more about being a better ally.
Right To Be is a US-based nonprofit organization with global reach. Their mission is to build a world free of hate and harassment and filled with humanity. A recognized leader in anti-hate and anti-harassment education, Right To Be has trained over 5 million people across 40+ countries and 20+ languages, delivering impact at scale. Their programs drive real change, with 76% of participants intervening when witnessing harassment and 98% recommending the training.

(1) Participating countries in Europe: France, Luxemburg, Monaco, Belgium, United Kingdom, Czech Republic, Poland, Denmark, Sweden, Germany, Greece, Portugal, Bulgaria, Romania, Serbia, Switzerland, Spain, Italy, Croatia. (2) Sephora SAS (3) Up to a maximum total donation of €200,000 in Europe, Sephora will donate to Right To Be per Sephora Collection product sold: 1€ in France, Monaco, Luxembourg, Belgium, Italy, Spain, Portugal, Germany, Greece, Bulgaria and Croatia; £1 in the UK, its territories, commonwealths and possessions; 10 DKK in Denmark; 10 SEK in Sweden; 1 CHF in Switzerland; 10 RON in Romania; 100 RSD in Serbia; 5 PLN in Poland; and 25 CZK in the Czech Republic. (4) Right To Be is a registered non-profit in the USA. They have worked globally with 5 million people across 40+ countries and 20+ languages. (5) Right To Be Inc. is a registered non-profit in the USA. They have worked globally with 5 million people across 40+ countries and 20+ languages. (6) Including the following companies: Sephora SAS for Europe (participating countries: France, Luxemburg, Monaco, Belgium, United Kingdom, Czech Republic, Poland, Denmark, Sweden, Germany, Greece, Portugal, Bulgaria, Romania, Serbia, Switzerland, Spain, Italy, Croatia), Sephora USA Inc. for United States of America, Sephora Beauty Canada, Inc. for Canada, Sephora Mexico, S. de R.L. de C.V. for Mexico, Sephora Hong Kong Limited for Hong Kong, Sephora Asia Pte Ltd for Thailand, Sephora New Zealand Limited for New Zealand, Beauty in Motion Sendirian Berhad for Malaysia, Avenue Hoche Comercio Varejista de Produtos LTDA. for Brazil, Sephora Australia Pty Ltd for Australia, Sephora Singapore Pte Ltd for Singapore. (7) Donations are subject to regional minimums and maximums, including a maximum total donation of €200,000 in Europe, of USD $350,000 in the United States (USD $300K max US donation; USD $50K max Sephora at Kohl's), with a minimum donation of USD $200,000 , a maximum donation of CAD $150,000 in Canada, of 120,000 MXN in Mexico, of $4,500 in Hong Kong, of ฿113,225 in Thailand, of RM25,758 in Malaysia, of 1,220 NZD in New Zealand, of BRL 50,000 in Brazil, of AUD 18,486 in Australia and of SGD 8,493 in Singapore. In participating markets, Sephora will donate: - either to Right To Be Inc. based on the following amounts per Sephora Collection product sold: €1 in France, Monaco, Luxembourg, Belgium, Italy, Spain, Portugal, Germany, Greece, Bulgaria and Croatia; £1 in the UK, its territories, commonwealths and possessions; 10 DKK in Denmark; 10 SEK in Sweden; 1 CHF in Switzerland; 10 RON in Romania; 100 RSD in Serbia; 5 PLN in Poland; and 25 CZK in the Czech Republic, CAD $1 in Canada, 20 MXN in Mexico, $1 in Hong Kong, ฿35 in Thailand, RM4.5 in Malaysia and 2 NZD in New Zealand; - or in the United States. to the Sephora US Impact Fund, a fund administered by Tides Foundation, for recommended distribution to Right To Be; $1 per Sephora Collection product sold, - or in Brazil, to Instituto Think Olga per Sephora Collection product sold: BRL 1, - or in Australia, to XX per Sephora Collection product sold: AUD 1, - or in Singapore, to Society for WINGS per Sephora Collection product sold: SGD 1.5. (8) Sephora SAS- participating countries in Europe: France, Luxemburg, Monaco, Belgium, United Kingdom, Czech Republic, Poland, Denmark, Sweden, Germany, Greece, Portugal, Bulgaria, Romania, Serbia, Switzerland, Spain, Italy, Croatia. (*) Propriety Global Research conducted by IPSOS for Sephora conducted in 2026. Markets included in the survey: China, Australia, France, Singapore, UAE, Brazil, Mexico, the United States, Canada and the United Kingdom.

Project Hearts not Hate

In Europe1, on October 9-10 Sephora2 is making a donation3 for every Sephora Collection product sold, to non-profit Right To Be4. They’re joining Sephora to help create a future where no one experiences hate, bullying or exclusion because of how they look.

Help us make a difference

What’s to come?

Take action

What is appearance-based hate?

Is appearance-based hate really a problem?

What is the impact of appearance-based hate?

Why does Sephora want to tackle appearance-based hate?

Why are we launching with Sephora Collection?

What will the donation achieve?

Why did we choose to work with Right To Be?

In Europe¹, on October 9-10 Sephora² is making a donation³ for every Sephora Collection product sold, to non-profit Right To Be⁴. They’re joining Sephora to help create a future where no one experiences hate, bullying or exclusion because of how they look.